![]() ![]() However, we acknowledge that you might not feel comfortable that limited information about interactions and offers with marketing messages is shared with Meta in these business chats, even though it does not contain your personal and private details. ![]() Your privacy on WhatsApp is consistently safeguarded as messages shared in business chats are also protected with end-to-end encryption, and those in business chats that use cloud providers are secured by a service by Meta. ![]() In addition, when interacting with these marketing messages, Meta may get limited information in order to improve the user experience and help businesses understand how they can reduce spam by sending less intrusive content, but this action is always notified in the conversation. When businesses create and share marketing messages, their customers are always notified when they receive such messages. This feature makes it easier for businesses to reach more people at once with new offers and announcements, like coupons, sales, and promotions, and we consider it beneficial for those small businesses with a more limited reach compared to larger enterprises. Businesses can test this optional feature by paying a certain fee that may vary from country to country, and they can easily manage the cost of each message they send by always staying on budget. In addition, they can use marketing messages as a tool to analyze the performances of their messages to learn how they can improve the business experience with their customers. With this feature, businesses can schedule when their messages should be sent and customize every message with each customer’s name by setting up a template. A new feature called Marketing Messages is available to some beta testers within the Business Tools tab after installing the latest updates of the business app. ![]()
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